VIDEO CONFERENCING AND ADMINISTRATIVE EFFECTIVENESS: A STUDY OF TERTIARY INSTITUTIONS IN RIVERS STATE

Abstract

The study used cross sectional survey design to assess the relationship between Video Conferencing and Administrative Effectiveness in Tertiary Institutions in Rivers state. The population of the study was 260 administrative staff in the two tertiary institutions from where a sample size of 155 was gotten. Random and purposive sampling method was used in selecting the respondents. A self -administered structured questionnaire was distributed to respondents. Mean, Standard deviation and percentages were used to analyse responses from the questionnaire while Pearson’s product momentum correlation was used to test hypothesis. For the data analysis, SPSS (23.0) was used. The findings of this research revealed that there is a statistically significant relationship between video conferencing and administrative effectiveness. The study thus, concludes that administrative effectiveness is a measure of the use of online communication tools. Effective and efficient use of OCTs significantly increase administrative effectiveness.