EMPLOYEE EMOTIONAL DISSONANCE: WORK-RELATED SOCIAL ACTIONS AND THE EMERGING COMPLICATIONS IN ORGANISATIONS

Abstract

This work is an opinion paper that theoretically discussed the concept of employee emotional dissonance, its causative agents, factors that affect it, and as well as its work-related social actions and the emerging complications. The method used was the review of secondary data and qualitative analysis of content. From the review of literature, the study revealed that emotional dissonance, though ignored at times, can be a major cause behind organization as well as employee ineffectiveness. It also showed that not only all the key organizational performance indicators of employee which affect organizational efficiency are influenced by employee emotional dissonance, but also employee personal and professional relationship and his well being are equally being affected. It was also revealed that emotional dissonance is no longer confined to service sector only, but in turn influences the individuals irrespective of their location/sector they are working in. The work therefore concluded that employee emotional dissonance can result to employee and organizational ineffectiveness, employee and customer dissatisfaction, employee wellbeing, burnout, work strain, etc. The study recommended that organizations should abandon emotional display rule/norms and focus instead on supporting and valuing employee, engraving positive work climate and develop a positive workforce.