MULTI-LAYERED KNOWLEDGE DIFFUSION IN THE ADVANCING OF ORGANIZATIONAL RESPONSIVENESS IN MONEY DEPOSIT BANKS IN RIVERS STATE

Abstract

This work examined the relationship between multi-layered knowledge diffusion and organizational responsiveness in Money Deposit Banks in Rivers State. Objective of the study was to examine how multi-layered knowledge diffusion relates with measures of organizational responsiveness such as managerial flexibility and dialogue. The targeted population of the study consisted of twenty (20) Deposit Money Banks operating Rivers State, Nigeria. The entire population (20 Deposit Money Banks) was used without sampling
since the population was considered to be small. Thus, five (5) top managers (General Manager, Operations Manager, Human Resource Manager, Customer Relations Manager, and Information Technology Manager) were selected in the state headquarters of each of the banks in Rivers State as the sample size of the study. Structured questionnaire was used to obtain primary data after due validation, and ascertaining the reliability of the instrument at 0.74 using Crombach alpha. The researcher was able to retrieve 95 copies of the distributed questionnaire. SPSS Version 20.0 was used to run the analysis.
Spearman Rank Order was used for the Bivariate analysis. The findings of the study revealed that multi-layered knowledge diffusion has a strong positive relationship with managerial flexibility in Money Deposit Banks in Rivers State, and that; multi-layered knowledge diffusion has a strong positive relationship with dialogue in Money Deposit Banks in Rivers State. The study concluded that multi-layered knowledge diffusion is a tool with which organizations such as money deposit banks can utilize to advance their responsiveness in terms of managerial flexibility and dialogue, among others. Amongst others, the study recommended that management should critically analyze every innovative idea before acceptance and adoption are carried, so as to avoid situations that will deter them from being responsive when they really need to be, especially in terms of managerial flexibility and dialogue.