Entrepreneurial Market Entry Strategies and Business Survival of Small and Medium Scale Enterprises (SMES) in Rivers State

Abstract

Entrepreneurial market entry strategy is an innovative planned distribution of goods and services to an entirely new market. To this end; this study examined the relationship between entrepreneurial market entry strategies and business survival of SMEs in Rivers State. The study drawing from its conceptual frame-work was set out to achieve six (6) objectives and addressed six (6) research questions and tested six (6) hypotheses. The population of the study consists of 1,749,911 entrepreneurs (Source: Small and Medium Enterprises Development Agency of Nigeria and National Bureau of Statistics, 2019)