ENTREPRENEURIAL OPPORTUNITIES RECOGNITION AND SALES PERFORMANCE OF FASHION AND DESIGN OUTFITS IN RIVERS STATE

Abstract

Societal trends, government policies and social revolutions present opportunities to all facets of human endeavour and the business community is no exemption. The central question in entrepreneurship is the issue of why do some entrepreneurs fail while others succeed? This brings in focus the concept of “entrepreneurial opportunity recognition”.Numerous studies have approached this issue by looking from the perspectives of entrepreneurial traits, competencies, motivation and environment of the business venture. Although, several studies have been conducted on entrepreneurial opportunity recognition, its influence on sales performance has received less academic attention,hence the need for this study....