OFFICE SOCIAL MEDIA AND ADMINISTRATIVE COMMUNICATION HEALTH OF PUBLIC UNIVERSITIES IN SOUTH-SOUTH, NIGERIA

Abstract

The study examined the relationship between office social media and administrative communication health of public universities in south-south, Nigeria. The objective of the study was to examine how office social media relates with measures of administrative communication health of public universities in south-south, Nigeria. The cross-sectional explanatory survey research design was adopted for the study. The population of the study consisted of twenty (20) public (Government-owned) universities across the six (6) States in South-South, Nigeria. The sample size comprised of two hundred and eighty (280) administrative staff in twenty (20) public universities in south-south, Nigeria. This was obtained using the Taro Yamene formula and the public university sample size was calculated using the Bowley’s (1960) population proportionate allocation. Structured questionnaire was used as instrument for data collection after face-validation. Cronbach alpha was used to test the internal consistency of the instrument. Out of 280 copies of the questionnaire administered, a total of 250 were retrieved. Arithmetic mean was used for the univariate analysis while the test of hypotheses was done using Correlational Statistical tool such as Spearman Rank Order Correlation.The findings revealed that office social media had a high positive correlation with administrative communication health of public universities in south-south, Nigeria. The study concluded that office virtualization in terms of virtual office data management   bring about improvement in administrative communication health of public universities in south-south, Nigeria. The study therefore recommended that management should procure digital gadgets such as laptops, ipads among orders for administrative office usage in other to enable the use of Microsoft office suite for data processing tasks among others.