MARKET INTELLIGENCE AND ORGANIZATIONAL PERFORMACE OF TELECOMMUNCATION FORMS IN RIVERS STATE

Abstract

Since the main goal of telecommunication firms is to satisfy the needs of customers which will lead to increased profit. This indicates that without the existence of customers business activities will be futile. Business owners often concentrate on the improvement of their products, this is one of the basic features of the production concept. Often they ignore their customer care and relationship; as a result, many of their customers move their purchasing interests to organizations who can serve them better. The problem here is that they fail to understand that customers‟ value, care and concern is far above the product quality. The most obvious problems of telecommunication firms in Port Harcourt is how to provide effective services to the nation, which has been yearning for an improved telecommunication services for a long period of time. In response to that, the Federal Government provided for the creation of a company that will function purely on commercial basis (Asare, 2008). It is on this premise that this study tends to examine the impact of Technology Intelligence and Organizational Performance