ARTIFICIAL INTELLIGENCE CONTENT MARKETING AND CUSTOMER ENGAGEMENT OF DEPOSIT MONEY IN NIGERIA.

Abstract

Abstract:  The study investigated the relationship between Artificial Intelligence Content Marketing and Customer Engagement of Deposit Money in Nigeria. The study adopted quantitative research philosophy and survey approach. Equally, data for the study was generated through administered questionnaire from the twenty five (25) respondents from selected branches of deposit money banks. Krejcie and Morgan statistical method was used to determine the sample size. The study revealed that AI content optimization, AI-powered content distribution strategies and AI-Driven Content Marketing Creation has significant relationship with customer engagement. The study concluded that Artificial Intelligence Content Marketing has relationship with Customer Engagement of Deposit Money in Nigeria. The study, recommended that, Financial institutions and other reputable organizations should accept artificial intelligence technologies to enhance their tailored or personalized content marketing creativities, and this will go a long way to improve customer engagement, loyalty, retention, patronage and satisfaction. Financial Institutions and other enviable organizations should attention on emergent their artificial intelligence aptitudes or competence, because these are essential for operative content marketing such as employee trading and development skill, it will be an advantageous and   tactics  to the organization  and assimilate  artificial intelligence  networks The high-quality and incorporation of artificial intelligence technologies should be done tactically and sympathetic in a way artificial intelligence networks influence modified content marketing can lead   deposit money banks making positive managerial decisions.  Deposit money banks should maximize AI content optimization, AI-powered content distribution strategies and AI -Driven Content Marketing Creation potential to increase operational efficiency.