GREEN SUPPLY CHAIN MANAGEMENT PRACTICES AND MARKETING PERFORMANCE OF PETROLEUM PRODUCTS TANK FARMS IN RIVERS STATE.

Abstract

There is a renewed paradigm shift in the campaign for Sustainability in the global business arena. A sustained demand that organizations, in their operations be mindful of the environment so as to maintain a better image in today’s competitive marketing environment. Petroleum products Tank farms operators in Port- Harcourt are expected to key into this global trend by focusing on green supply chain management practices for a better sustainable environment. The key concern however, is whether or not the implementation of these practices will leads to better marketing performance. This study is aimed at  determining the relationship between  green supply chain management practices and marketing performance of petroleum products tank farms in Port-Harcourt. The specific objectives is  to determine the effect of eco- design and reverse logistics, on measures of marketing performance. To achieve these objectives four research questions were posed and four hypotheses formulated to guide the study. The correlational research design was adopted, while the population of the study  all 12 registered petroleum products tank farms operating in Port- Harcourt, and since this is  a macro study due to the small population, ten staff from each of the 12 registered petroleum products tank farms in Port- Harcourt were selected using purposive sampling as respondents. Data was collected from the respondents using structured questionnaires. Since this is a correlation study, the Pearson Product Moment Correlation was used to test the hypotheses supplemented by SPSS version 23.0. The result showed a positive and significant relationship between the dimensions of green supply chain management practices and the measures of marketing performance. Based on the findings, it was recommended that petroleum products tank farms should adopt green supplier chain management practices in order to enhance their marketing performance.