STRATEGIC RESOURCE ALLOCATION AND COMPETITIVE ADVANTAGE OF GLOBAL SYSTEM FOR MOBILE COMMUNICATION COMPANIES, JALINGO, TARABA STATE

Abstract

The study investigated strategic resource allocation and competitive advantage in Global System for Mobile Communication (GSM) companies in Jalingo, Taraba State. The study adopted survey  research design. The population of the study consisted of one hundred and twenty (120) senior management staff of the GSM companies (MTN, Airtel, GLO, and 9Mobile), out of which 92 was obtained as the sample size using Taro Yamane’s formula. A structured questionnaire was used as the primary instrument for the study. Ninety-two (92) copies of structured questionnaires were randomly administered on senior management staff of four (4) GSM companies. Statistical Package for Social Science (SPSS) was used to analyzed the data. The regression analysis model was used to test the research hypotheses. The study revealed that there is a significant positive effect of resource identification on competitive advantage in the GSM companies in Jalingo, there is a significant positive effect of matching resource to needs on competitive advantage in the GSM companies in Jalingo, there is also a significant positive effect of customer focus on competitive advantage in the GSM companies in Jalingo. The results indicate that strategic resource allocation is a crucial component that organisations must address in order to achieve a competitive edge. The study recommended that GSM companies in Jalingo should prioritize the systematic identification of resources by accurately identifying resources, GSM companies should develop mechanisms for evaluating current and future needs and strategically allocate resources and that GSM companies should embed customer-centric strategies into their core operations.