STRATEGIC PATHWAYS FOR TOURISM DEVELOPMENT IN ELEME

Abstract

In the early 1980s, Eleme experienced a vibrant boom in cultural tourism, with masquerade
performances forming the core of entertainment during the Christmas season.
Colourful displays at the Alesa Town Square remain memorable, featuring iconic masquerades such as Owu-ama, Oki, Arungo, Abah, Ofrima and others.
Moments when Owuama and Abah electrified the town square, sending spectators running in
excitement, captured the communal spirit and cultural richness of Eleme.
The high height Ogale masquerade, popularly known as Owu Konkon, stood out as a symbol of cultural pride, while Alode, Aleto, Agbonchia, and neighbouring communities also hosted impressive masquerade events that sustained local engagement in subtle but meaningful ways.
This cultural landscape shifted with the rise of aggressive Pentecostal evangelism, which increasingly portrayed masquerade traditions as ungodly.
In response, church crusades and inter-community football tournaments were introduced during festive periods, intentionally displacing traditional masquerade celebrations across Eleme.