STRATEGIC PLANNING AND EFFECTIVENESS OF DANGOTE GROUP OF COMPANIES IN RIVERS STATE

Abstract

This study investigated the relationship between resource assignment — specifically human, material, and equipment resources and the overall effectiveness of Dangote group of companies in Rivers State. Using a quantitative approach, data were collected from 24 respondents through structured questionnaires. Spearman’s rho correlation analysis was employed to test the hypotheses. Results revealed statistically significant positive relationships between objective statement (r = 0.444, p < 0.05), environmental scanning (r = 0.718, p < 0.01), and strategy formulation (r = 0.661, p < 0.01) with organisational performance. The findings indicate that effective allocation and management of resources are critical to achieving the company’s operational and strategic goals. The study recommends that Dangote Group prioritize strategic resource management to enhance its overall effectiveness and competitiveness in Port Harcourt. In conclusion, the findings of this study reveal a significant positive correlation between strategic planning and organizational performance within the Dangote Group of Company in Rivers State. This underscores the critical role that well-structured strategic planning plays in enhancing operational efficiency, goal attainment, and overall corporate success.  The study recommended among others that Dangote Group company adopts a structured and data-informed strategy formulation process to enhance operational efficiency across its business units in Rivers State.