Onovughakpo Augustine (PhD) M, Samuel A. THE MODERATING ROLE OF CONSUMER CHARACTERISTICS ON THE INFLUENCE OF PACKAGING FEATURES ON BEVERAGE BRAND EQUITY AMONG POSTGRADUATE STUDENTS IN RIVERS STATE. bwjournal [Internet]. 2026 Jun. 8 [cited 2026 Aug. 7];. Available from: https://www.bwjournal.org/index.php/bsjournal/article/view/4072