Asawoba Adam Ipalibo (Ph.D) B, Olai Ph.D. MNIM, MCAI G. Sustaining improved performance succinctly lies on how effective manufacturing firms strategically relate with their customers in delivering quality products through customer relationship management. Research findings according to Silker, Hills and David . bwjournal [Internet]. 2024 Aug. 24 [cited 2026 Jul. 28];:6. Available from: https://www.bwjournal.org/index.php/bsjournal/article/view/2254