Anucha, Victor Chima, Ph.D, Anaweokhai, John Odior. BRAND IDENTITY INITIATIVES AND CUSTOMER LOYALTY OF TELECOMMUNICATION INDUSTRY IN PORT HARCOURT. bj [Internet]. 2022 Mar. 22 [cited 2026 Apr. 30];1(1). Available from: https://www.bwjournal.org/index.php/bsjournal/article/view/143