Rufus Ph.D. A, Ramat Adeola Ph.D F, Nwanaka Ph.D. O. AN EMPIRICAL STUDY ON BUZZ MARKETING STRATEGIES AND CUSTOMER RETENTION OF FAST -FOOD FIRMS IN SOUTH – SOUTH, NIGERIA. bj [Internet]. 2023 Jul. 20 [cited 2026 Apr. 23];:12. Available from: https://www.bwjournal.org/index.php/bsjournal/article/view/1385