E. FRANCIS, N.; OTITE WISDOM, I. . THE EFFECT OF FAN ENGAGEMENT MARKETING ON REVENUE GENERATION IN THE DELTA STATE SPORTS INDUSTRY. BW Academic Journal, [S. l.], 2026. Disponível em: https://www.bwjournal.org/index.php/bsjournal/article/view/4252. Acesso em: 24 oct. 2026.