ANUCHA, VICTOR CHIMA, PH.D; ANAWEOKHAI, JOHN ODIOR. BRAND IDENTITY INITIATIVES AND CUSTOMER LOYALTY OF TELECOMMUNICATION INDUSTRY IN PORT HARCOURT. BW Academic Journal, [S. l.], v. 1, n. 1, 2022. Disponível em: https://www.bwjournal.org/index.php/bsjournal/article/view/143. Acesso em: 30 apr. 2026.