RUFUS PH.D., A.; RAMAT ADEOLA PH.D, F.; NWANAKA PH.D., O. AN EMPIRICAL STUDY ON BUZZ MARKETING STRATEGIES AND CUSTOMER RETENTION OF FAST -FOOD FIRMS IN SOUTH – SOUTH, NIGERIA. BW Academic Journal, [S. l.], p. 12, 2023. Disponível em: https://www.bwjournal.org/index.php/bsjournal/article/view/1385. Acesso em: 23 apr. 2026.