M. NADUBE PH.D, P.; E. ISENAH PH.D, T. . RATIONAL APPEAL: THE RESEARCHERS INTERPRETATION OF HOW ADVERTISING WORKS. BW Academic Journal, [S. l.], p. 8, 2023. Disponível em: https://www.bwjournal.org/index.php/bsjournal/article/view/1200. Acesso em: 18 apr. 2026.