M. NADUBE PH.D , P. .; E. ISENAH PH.D, T. . EMOTIONAL APPEALS AND ADVERTISING EFFECTIVENESS: A THEORETICAL REFLECTION. BW Academic Journal, [S. l.], p. 15, 2023. Disponível em: https://www.bwjournal.org/index.php/bsjournal/article/view/1192. Acesso em: 18 apr. 2026.