M. NADUBE (PH.D), P.; E. ISENAH (PH.D), T. RATIONAL APPEAL: THE RESEARCHERS INTERPRETATION OF HOW ADVERTISING WORKS. BW Academic Journal, [S. l.], p. 9, 2023. Disponível em: https://www.bwjournal.org/index.php/bsjournal/article/view/1103. Acesso em: 18 apr. 2026.